What Is Email Marketing And How Does It Work?

what-are-the-email-marketing-benefits-2-638Making money online is possible in a number of ways. Building a good mailing list and sending these people newsletters is one of the traditional and most serious opportunities for generating sales.

–> Welcome to the world of email marketing!  <–

Before going through the techniques that you can use to generate email marketing revenue, however, it’s important to start with the basics.

What is Email Marketing?
Email marketing refers to an online technique that involves sending commercial messages via email to a list of subscribers. Email marketing could also involve requesting partnerships or donations.

Depending on the strategy chosen, email marketing can be used to do market segmentation and reach the right group of people. Sending these people information that they’re particularly interested in will increase the chances of boosting engagement and potentially generating more sales.

What is An Email Autoresponders?Email Autoresponder

To simplify the email marketing process, you can rely on a tool like the autoresponder (yep, you have options to simplify the sending of newsletters and to be more efficient in terms of tracking the campaign’s results, hurray!).

In essence, you’re setting parameters and enabling messages to be sent automatically.

For example, you may have a 10-part tutorial that you’d like to send to new subscribers. The autoresponder’s job would be to send the right message at the right time and to the right recipient.

Autoresponders can be time-based (sending messages periodically) or event-based (sending messages whenever a member of your audience performs a certain action). Choosing one approach or the other will depend entirely on your goals and the methodology that you feel more comfortable with.

Can You Make Money with an Autoresponder?

A quality autoresponder like Aweber, for example, gives you an opportunity to make money in several ways.

aweber autoresponder

One of the ways in which you can use an autoresponder to make money is by selling newsletters on a subscription basis. This is an opportunity for more experienced marketers that are also great at content creation. To get people to subscribe, you’ll need spectacular landing pages and even more spectacular newsletter content.

With Aweber, it’s also possible to create automated customer lists. The tool provides an excellent opportunity for moving subscribers from one list to another.

Here’s a simple example. You may have a general newsletter that’s sent to everyone subscribed. Once a person buys a product from your website, however, you can have that individual moved to an exclusive mailing list.

The newsletter sent solely to your customers could feature discounts, coupons and sneak previews of upcoming product launches. By giving your clients something unique and limited, you’re increasing the likelihood of increase purchases.


Finally, an autoresponder like Aweber will enable you to make money with its affiliate program. The steps you’ll have to undertake to benefit from the opportunity include the following:

Step 1: Sign up for a basic autoresponder subscription.
Step 2: Set up an email list.
Step 3: Get to know the autoresponder email really well before launching your campaign.
Step 4: Cregate affiliate-tagged links and share useful information with your audience.
Step 5: Earn a 30 percent commission every time a referred visitor buys an autoresponder account.

Email marketing is quite flexible and it gives you multiple monetization opportunities. To make the most of it, you’ll simply need to dedicate some time to discovering the right tools. Monetizing your email marketing efforts will require hard work and patience but if you’re consistent and serious, you’ll soon start seeing the results.

–> Read my review of Aweber for more information concerning Email Marketing <–

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