Why Researching Keywords Is A Must
Start and online business and making solid profits is attainable, but that does not mean it is easy. While it can be a little nerve-wracking trying to figure out which keywords to use on your site, this is not a step you want to ignore.
You must take the time to research keywords and use the ones that are most effective, Otherwise, your entrepreneurial ship will sink faster than ever.
There are countless websites out there, and you want to increase the chances of someone finding yours. While you may be employing several marketing methods to boost your popularity, most people find new sites by typing keywords directly in the search box.
If you use words they are likely to type, this means that your site will show up in the results.
How To Do A Keyword Research?
Keyword research starts with thinking like a consumer and typing into Google what you think people are searching for.
For example, if you sell doll accessories, using the term “small dress” may seem acceptable, but it may attract people who are looking for clothing for petite women. Using a term like “dresses for dolls” would be far more effective.
If you take a look at any of the top sites on major search engines, you will notice that they are optimized for certain keywords.
All of these companies do not have a magic wand they can use to guess what the customers want. They have taken the time to research the customer to figure out how their minds work. Yes, your goal is to make a profit, but this cannot be done unless you figure out what the customer wants and how to give it to them.
What Is Keyword Analysis?
You are probably wondering how to go about researching keywords your target audience are likely to use. One way would be to find an online tool that helps with keyword analysis.
They can help you pinpoint the keywords that get the most traffic, create new keywords based on another and combine several keywords to make phrases that are a bit more specific. All of these methods are great ways to increase your chances of selecting the best and more lucrative keywords.
The less competitive your keywords are, the more likely you will be to do well. Take this into consideration when you are researching the keywords you would like to use.
This means that you should focus on words and phrases that are more specific. For instance, “women’s shoes” is a very basic keyword. By adjusting it and using “shoes for women with narrow feet,” you will reduce the amount of competition you have and get much closer to cornering the market.
Did you know that 6 times more women are looking for wide shoes than narrow shoes? Compare the searches column
Online Keyword Research Tools
Using the right keywords can mean the difference between being on the first page of results and being an obscure company no one has ever heard of.
If you want to increase your chances of the former becoming reality, you should definitely remember to do research on any keywords you plan to use.
Read my review of one of the best online keyword research tools around, Jaaxy.